A demo site. Rowan Hale and the studio are made up; the booking app behind it is real. Try it yourself

Want one for your studio?
Free consult
Rowan Hale mid-curl in the studio

make itpersonal

Strength coaching in Laconia, NH. In the studio, in a small group, or online, always with Rowan.

Rowan coaching a client through a hamstring stretch

You’re not a template.

Every plan starts with a free 30-minute consult. We go over your history, any injuries, what you have time for, and what “strong” means to you. Then Rowan writes the program around that.

Book a free consult
Years coaching
11
Max per group
6
Consult cost
$0

three ways
to train

in the studio

One-on-one, just you and Rowan, in a private studio with no crowd and no waiting for the rack. Best if you’re starting out, coming back from an injury, or chasing a specific number.

2–3 sessions a week · 60 minutes

Rowan spotting a client on the bench press

in a small group

Up to six people on the same program, coached like it’s private. You get the energy of a class at a fraction of the cost. In summer, Saturdays move outside to Opechee Park.

Mornings and evenings · see the schedule

A small group doing lunges outdoors in morning sun

online

Your program in an app, with a form-check video every week and a call with Rowan every month. Train at home, at your gym, or wherever you travel.

Monthly · cancel any time

A client doing dumbbell push-ups at home

how it
starts

  1. 1

    A free consult

    Thirty minutes, in the studio or on a video call. Bring your questions and any old injuries.

  2. 2

    A first session, on Rowan

    We test how you move and lift, then Rowan writes your first four weeks.

  3. 3

    Pick how you train

    Studio, group or online. You can switch between them as life changes.

small group
this week

Pick a class to hold a spot for your free trial. The dots show how many of the six spots are taken.

Mon

Tue

Wed

Thu

Fri

Sat

Live demo, no sign-up

run the
studio app

The booking software behind this site works. Open a sample studio of your own, full of made-up clients and a real week of sessions, and run it the way Rowan would. Nobody else sees your changes, and the studio clears itself after a day.

Be the trainer

Rowan’s dashboard

  • Assign clients and move sessions
  • Open hours and block time off
  • Sign in as any client to see their view
Open the trainer view

Be a client

Book a session

Make a throwaway account (any email works) and book, move, or cancel sessions like one of Rowan’s clients. Set your favourite times and watch the schedule match them.

Sign up as a client
Portrait of Rowan Hale in the studio

#makeitpersonal

hi, I’m rowan

I’ve coached for eleven years: first at a big-box gym in Manchester, and since 2021 in my own studio in Laconia. I opened it because I was tired of programs that ignored the person doing them. Most of my clients are over 35, busy, and have at least one cranky joint. That’s the fun part.

  • NASM Certified Personal Trainer
  • Precision Nutrition Level 1
  • Pre- and postnatal coaching
  • CPR / AED

Sample reviews (demo content)

“I deadlifted my body weight at 52. My knees have stopped complaining, too.”

Hannah P. · studio, 8 months

“The 6am group is the only reason I’m out of bed in February.”

Marcus D. · small group

“Online coaching that actually notices when my form slips.”

Priya N. · online, Boston

book a
free consult

Thirty minutes, no pressure, no sales pitch. Rowan replies within a day to confirm.

On Rowan’s side: new consults show up in a simple dashboard with your goals and preferred times, and class spots update live as people book.

What are you after?
How would you like to train?
Pick a consult time